DayUp · via Circles.Life
Three countries, three languages and AI in the workflow from end to end.
16+
End-to-end journeys in one quarter
Senior Design Manager
Read the story →01 · Selected work
Pick a card.
Any card.
Five projects, each with what changed. Flip a card for the outcome, then open the full story.
Capsule · Apollo 24/7
Five problems turned into the acceptance criteria for a system teams actually used.
Days→hours
Interface design time
Design Lead
Read the story →
Waah Jobs · OLX Group
Four root causes found and fixed, instead of nagging people for ratings.
2.2→4.2
Play Store rating
Senior UX Designer
Read the story →
Waah Jobs · OLX Group
Asking only what a job list needs, and shipping the new flow in three weeks.
61.7→82.4%
Onboarding conversion
Senior UX Designer
Read the story →
Apollo 24/7 & Apollo Pharmacy
I doubled the org in two months, then grew its capacity more than three times.
12→6
Months to deliver a major project
Design Lead
Read the story →02 · How I lead
My operating
manual.
What ten years of building design teams taught me, and how AI changed the way I work.
Start with the outcome.
Before pixels, I ask what has to change for the business and the user. A clear outcome makes every design decision easier to judge.
Rule in practiceEvery brief opens with one line: what moves if this works.
Hire for range, grow for depth.
I hire curious people, then help each one own a craft. Teams grow when the people in them grow.
Rule in practiceEach designer has a growth plan we write together and revisit every quarter.
Systems over heroics.
Quality shouldn’t depend on who’s in the room. Shared systems, review rituals and clear standards make good work repeatable.
Rule in practiceThe design system comes first, then review gates before anything ships.
Make it real early.
Prototypes settle debates faster than decks. They travel across languages, time zones and teams.
Rule in practiceIf we’re arguing, we’re prototyping.
AI for speed.
AI drafts flows, explores variants, summarises research and turns components into working code. That frees the team for the problems that need people.
Rule in practiceOur AI tools draft from our design system, never from a blank page.
Humans for taste.
AI widens the options, and people choose. Judgment, ethics and craft stay with the team.
Rule in practiceNothing ships without a designer’s review.
03 · Career
Ten years,
six levels.
Every level unlocked something I still use. Scroll to play through it.
-
1
Level 12016 – 2018
Rigkno
Chief Designer · edtech startup, Hyderabad
First design hire. Built the brand and the product philosophy from scratch, and designed two web products and a mobile app for parents, teachers and students.
First design hireBrand from zero2 web + 1 mobile product
-
2
Level 22018 – 2020
magicpin
Senior Associate Design · hyperlocal discovery, India
Led design across a hyperlocal discovery app and in-app gaming, helping establish the design system.
2 games shippedDesign system Most Valuable Player
-
3
Level 32020 – 2022
Waah Jobs
UX Designer II · jobs marketplace by OLX Group, India
Led UX and research for products serving blue- and grey-collar jobseekers.
2.2 → 4.2 rating61.7% → 82.4% onboarding Outstanding Performance
-
4
Level 42022 – 2023
Apollo 24/7
Design Lead · digital healthcare, India
Led the end-to-end visual and UX revamp of a major healthcare ecosystem while growing the team.
Capsule design systemOrg 2× in 2 months10+ designers mentored
-
5
Level 52023 – 2024
Hypergro.ai
Design Lead · AI AdTech startup
Built the product-design function from zero, partnering directly with founders on product direction.
Design function from 0 Top Performing Employee
-
6
Level 6 · current2024 – today
Circles.Life
Senior Design Manager · telco SaaS, Singapore
Leading revenue and growth design across a global telco platform, plus the handbook and AI-enabled ways of working.
+6% ARPUCX handbookAI workflow Exceptional Performance
04 · Side quests
Spreadsheets
and sketchbooks.
I’m happiest with a metric tree in one tab and a sketch in the other. I still draw: illustrations for Apollo 24/7, motion pieces, posters, and two games at magicpin.
Making things keeps my critique honest.
Ship it!
I designed endless runners once. Jump the blockers every design team knows.
Shipped 0Best 0
05 · Working with me
What people
say.
Exceptional Performance Reward
Circles.Life · 2025 · first ever awarded to design
Top Performing Employee
Hypergro.ai · 2023–24
Outstanding Performance Reward
Waah Jobs, OLX Group · 2019–20
Most Valuable Player
magicpin · 2018–19
“I’ve worked with many talented UX professionals over the years and Rishabh is one of the best.”
JS Negi · Senior Product Designer, Filo
“His tutoring helped me come up with fresh ideas, implement them, and defend them to stakeholders.”
Karan Raj Chitara · Sr. UX Designer, GoMechanic
“A really talented designer with an eye for detail and function… always wanting the best for the product.”
Afthab A. · Designer, PhonePe
“He set expectations clearly. I would also recommend him highly for mentorship and career advice.”
Rohit Dalak · Design Lead, SalarySe
“He understands the user experience as just that, a chance to create a great experience for the user.”
Nadeem Khan · UX Associate Manager, Adani Digital Labs
“Rishabh built our design function from nothing… He thinks like a founder: every design decision tied back to whether the business moves.”
Abhijeet Kumar · Founder, Hypergro.ai
“Rishabh is the design partner every growth team wants: he asks for the revenue target before the design brief.”
Manasi Hukku · Senior Manager, Circles.Life
“Rishabh runs design like a product leader: he shows up with data, ships in half the promised time, and somehow lifts both quality and velocity at once.”
Vidyasagar Shenoi · Product Director, Circles.Life
“I’ve watched Rishabh raise the bar for all of us… He leads by shipping, and his teams are better designers for it.”
Hemali Tanna · Senior Design Manager, Circles.Life
“The best manager I’ve worked under. Rishabh gives you real ownership, then backs it with sharp critique exactly when you need it.”
Animesh Anurag · Product Designer, Circles.Life